Bazooka Joe Campaign

Bazooka Joe: More Than a Comic, It’s a Culture
Our Bazooka Joe campaign reintroduces the iconic gum with a bold twist, celebrating its nostalgic roots while speaking to a new generation. From the classic comic-strip wrappers to modern-day storytelling through design, merch, and social media, this campaign bridges childhood memories with pop culture relevance. It’s not just about candy, it’s about character, creativity, and the punchline that never goes out of style.